I'm here to tell you as a recipient of Permanent Makeup, not as an Artist why permanent cosmetics and microblading rocks. We all want to look our best, but who wants to apply and reapply cosmetic makeup throughout the day? The most aesthetically pleasing face is a well balanced, symmetrical one. Doing our makeup without a background in Cosmetology can leave us with asymmetrical results. If you didn't go to school for Beauty don't feel bad! I went to beauty school and it still was annoying for me to do makeup everyday! Not to mention I had a scar I felt self-conscious about and wanted to hide with makeup everyday. Which got old! I now have scar camouflage to hide to stitch lines (bye bye concealer), top lid eyeliner (adios liquid eyeliner everyday), my brows, and blended lip liner. I also have lash extensions so I don't even have to mess with mascara everyday. Talk about a low maintenance lifestyle but I still look polished! I wake up and go, and when I want I can always jazz up my makeup when I want. It really is a game changer and has made my life so much easier and less stressful. I loved it so much that I even decided to learn how to do it for a living! What I'm telling you is coming from my perspective as a client of permanent makeup, not an artist. When shopping around for reputable artists check out my credentials page- "Credentials- What to Look For." www.flawlesspermanentmakeupbyelsa.com If you aren't from Illinois and need a referral simply inbox me and I'm happy to help!